Italian govt. enlists top influencers to promote COVID masks

Italian govt. enlists top influencers to promote COVID masks

ROME, October 21 (FENA) – Top Italian influencer Chiara Ferragni and her rapper husband Fedez have urged their fans to wear face masks, heeding a call from Prime Minister Giuseppe Conte to raise awareness about battling COVID-19.

Ferragni, 33, and Fedez, 31, are especially popular amongst teenagers and interrupted their usual flow of Instagram glamour to stress the importance of masks in curbing infections, reports Reuters.

“We are in a difficult situation and wearing a mask can avoid the worst-case scenario, a lockdown,” Ferragni told her 21.5 million Instagram followers on Tuesday, holding a surgical mask in her hand.

In March, when Italy was facing the worst phase of its outbreak, Fedez and Ferragni raised around 4.5 million euros ($5.32 million) through an online campaign. The money was used to build a new ward in Milan’s San Raffaele’s hospital.