‘Come to the Village’ campaign promotes local rural tourism and destinations

‘Come to the Village’ campaign promotes local rural tourism and destinations

SARAJEVO, March 26 (FENA) – The campaign “Haj na selo” (Come to the Village) invites everyone to visit Bosnian villages as the most desirable tourist destinations. The campaign on the website www.rural.ba offers an easy search and selection from more than 100 rural households, catering facilities and tourism service providers.

The selection is facilitated by detailed destination descriptions and multimedia presentations, as well as direct contacts with service providers.

In order to strengthen the capacities and develop the offer in rural tourism, rural.ba platform also serves as a service for the presentation and integration of rural households. In doing so, these rural destinations and the facilities they offer will be able to more easily connect with domestic and foreign guests and tourist and development agencies.

Rural households in BiH will more easily profile and brand their offer, expand the guest base, connect with each other and thus more rationally use natural and other facilities in their vicinity.

The platform was originally designed to mitigate the effects of the COVID-19 pandemic on the tourism and gastronomy sectors, but soon went beyond this mission and continued to develop as a comprehensive solution for branding and presenting rural tourism in BiH.

The development of the platform is the work of the enthusiasts from the Balkantina agency, and the concept was supported by the Government of Switzerland through the activities of the MarketMakers project.

Balkantina is one of the signatories of the principles proposed by the newly formed Future of Tourism coalition, which relates to strengthening the sustainability of tourism during a pandemic and creating a healthier environment in the destinations themselves, as well as among visitors and staff.

The Rural.ba platform is intended for all profiles of domestic and foreign tourists, families with children, adventure seekers in nature and lovers of indigenous tastes.

Due to their proximity, most villages are already on the maps of every inhabitant in BiH, and Rural.ba will only remind them of hidden tourism treasures whose discovery does not require visas, plane tickets or border controls. The World Tourism Organization (UNWTO) has declared 2020 the year of rural tourism and development worldwide, but there is no doubt that 2021 will also be the year of travel to domestic rural destinations.